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company culture

Corporate Culture Concept

Baihong Group Vision : Leader in Regenerative Medicine and Health & Beauty Industry

Baihong Group's mission : to study regenerative medicine and reshape public health
Baihong Group Spirit : Pioneering, Innovative, Honest and Win-Win
Baihong Group's core values : customer first, speed to win; unity and forge ahead, realistic and innovative
"Three transformations" concept : professionalism, professionalism, extremeization

Interpretation of corporate vision "Leader in Regenerative Medicine, Medical and Health Beauty Industry":
Bohong focuses on the field of regenerative medicine. Relying on technology and technical personnel with independent intellectual property rights, it focuses on the two major sectors of regenerative medicine and regenerative medicine, health and beauty. It is driven by innovation, technology leadership, and industrial collaboration to create internationally leading regenerative medicine products and Technical service output platform, with the goal of reshaping public health, and strive to become a leader in the industrialization of regenerative medicine, medical treatment and beauty.
Interpretation of the corporate mission "Refining regenerative medicine and reshaping public health":
Bohong is committed to establishing a professional core technology team for regenerative medicine. The growth and contribution of the team is the epitome of the development of tissue engineering in China.
The Group forms a regenerative medicine industry ecological chain with three “one” layouts: a basic direction (skin (mucosa) regeneration and repair), a key layout (tissue and organ regeneration and repair) and a strategic cultivation (stem cells and disease treatment). The strategic layout and cash flow business are the first level, the second level of strategic growth business, and the third level of strategic cultivation business. The three-tier business portfolio is deployed in a “dominantly standing” type of ecosystem business model. The three-step strategy of this period will build an internationally leading regenerative medicine industrial cluster, and build a platform for regenerative medicine, medical treatment and health and beauty industry.
Bohong shoulders the responsibility of the leader of China's regenerative medicine industry, bravely assumes the mission of benefiting mankind, adheres to the "customer first" product development concept, adheres to the spirit of excellence in craftsmanship, focuses on regenerative medicine and health and beauty industry, and is committed to delaying the aging of the body 3. Repair tissue and organ defects, so that more people who are hungry for the beauty of beauty will be rejuvenated by Bai Ao, reshape their healthy posture, and regain a beautiful life!
Interpretation of the entrepreneurial spirit of "exploration, innovation, integrity, and win-win":
Pioneering ---- Dare to explore, dare to fight, dare to be impossible, stand up to the tide, be afraid of failure, and go forward bravely.
Innovation ——Innovation is the cornerstone of an enterprise's survival and the source of its driving force for development. Baihong should be market-oriented, participate in the whole process and participate in the whole process, comprehensively promote system, mechanism, management, technology, service innovation, continuous improvement, and constantly form new results and new achievements.
Integrity —— Integrity is the foundation of founding a business. People have no credibility, no business has no credibility, no city has no credibility, no enterprise has no credibility, and it must be to colleagues, teams, users, and society. Responsibility must speak of integrity. Taking honesty as a powerful competitive bargaining chip for all kinds of business activities, making honesty a true "gold business card" for Bai Ao and building a bohong image with honesty and trustworthiness.
Win-win: Win- win means that Bio-all has harmonious and unified, mutually beneficial and win-win, healthy and healthy cooperation and development with all sectors of society, partners, teams and employees. Bio-Solar resolutely implements the concept of win-win, making it the most powerful guarantee for solidarity, togetherness, strength and prosperity, providing a strong spiritual motivation for the continuous, stable and rapid development of Bio-Hung Group, and making all parties think in the same mind, Concentric in goals and concentric in behavior.
The interpretation of the core values of "customer first, speed win; unity and forge ahead, realistic and innovative":
"Users First": Users are the fundamental guarantee for maintaining business operations. The user is the first embodiment of our responsibility and responsibility, and it is the bottom line of business management. Users are not only our external customers, but also colleagues who cooperate internally. Every Bohong person must adhere to user needs as the first driving force, take user interests as the starting point of work, focus on user experience, focus on user value, and improve user satisfaction in the process of market docking and operation management; identify and practice Based on the employees of the company's core values and business philosophy, with "users first" as the direction and guidelines for operation management and job execution, continuously research the industry development and market change trends, from "meeting user needs" to "leading user needs" , Go all out to create more than expected value for internal and external users.

"Win with speed": Speed is not only the natural rule of natural selection, but also the only rule for enterprises to survive and develop. The beginning of Bohong began with the rapid transformation of concepts, pushing the concept of regenerative medicine into clinical transformation, and achieving industrialization. The development of Bohong benefits from the rapid response to the trinity of market, products and services and the efficient implementation of the team. The success of speed is reflected in the pre-judgment effect of the market, the product development and update process, the timely follow-up and continuous upgrade of services, the efficient operation and healthy improvement of internal management processes. Speed wins should be guided by “quickly responding to user needs and quickly serving the market”, streamlining processes, detailing responsibilities, devoting all efforts, being method-oriented, working efficiently, not pushing, not talking, taking quality as the prerequisite, and time as the criterion. The result is conclusive.

"Unity and forge ahead": Unity is a symbol of corporate cohesion, centripetal force, and combat effectiveness. It is the unity of thought and action. Only if we cherish the enterprise platform with one heart and one mind, and maintain the corporate image with all our hearts and minds, can we have a vision of the big picture and have a "big self" pattern and ambition. Endeavor is a struggle that is not afraid of danger, and does not forget the original intention. All Bohong people should adhere to the corporate vision. Whether it is scientific research or business exploration, they should have a sense of awe at work, a sense of urgency in the workplace, and a sense of crisis of development. They should always be pioneering and enterprising and work hard in every ordinary post. Work hard and forge ahead. Close unity, hard work, break individual heroism, consolidate the team's greatest strength, make unremitting efforts towards the goal, and achieve a win-win situation for the enterprise and the individual.

"Practical truth and innovation": truth-seeking is the basis of innovation and a prerequisite for development: proceed from reality, seek truth from facts, be realistic and do things seriously; do not exaggerate, do not worry, and seek truth from reality. Not only books, but not only, but reality and even truth! Enterprise development must maintain a rigorous attitude of seeking truth from facts, establish the concept of "practical truth", and cultivate the spirit of "practical truth". Innovation is the eternal theme of enterprise development, the ability to forge ahead, and the courage to be the first to pursue new heights: companies have only the vitality of innovation, and they do not follow the old tradition and do not meet the status quo. In operation management, R & D design, production supply, Marketing and other aspects are market-oriented. Through continuous innovation and application, we can form our own unique products and technical services, continue to meet and exceed users' changing needs and expectations, and create endless economic and social values.

Interpretation of the "Three Specializations" Concept: "Professional, Professional, and Extreme"
The concept of "three transformations" is the essence and generalization of Baiao's business philosophy, management philosophy, and work philosophy. Specialization + professionalization + extreme = Bohonghua.
Bohong focuses on regenerative medicine, medical treatment, beauty and health, and builds professional capabilities based on technological innovation. Through cutting-edge technology in the field, it outputs the highest quality products and technical services in the field, thereby continuously strengthening and solidifying Bohong's specialization. Level, production and operation management with process, institutionalization, and standardization as the basic requirements. Through detailed process responsibilities, a sound institutional system, specialized division of labor, and effective matching of professionals, business modularization, collaboration ability and efficiency are improved. It is a manifestation of ability, professionalism is the guarantee of efficiency and quality, Baihong people always adhere to the professional spirit to create top products and services.
Professionalism ---- Bohong people have good professionalism. Loyalty, love of work, professionalism, initiative, cooperation, sharing, integrity, and respect are the professional ethics that Bohong people must have. "Market orientation, all work is to meet the needs of users" is the most basic profession that Bohong people should have. awareness. Bohong people abide by the code of professional behavior. Abide by industry regulations and company rules and regulations, fulfill their duties, take active responsibilities, take the initiative to collaborate, be pragmatic and efficient, perform their duties with outstanding execution, and play their professional role.
Bohong people have professional skills. With the pursuit of “appropriate personnel” and the goal of “competitive and happy”, Bohong advocates a “learning culture”. Through learning, employees are allowed to comply with professional norms and standards in terms of knowledge, skills, concepts, thinking, attitude, and psychology, and optimize employees The professional qualifications match the business qualities and abilities required for the value of the group user needs.
Extremeization-Extremeization is an artistic conception and philosophy that pursues the best and highest degree of realization. Ultimateization requires Bohong people to take the ultimate experience of bringing users as the ultimate goal, and in their respective positions with hard work and every possible dedication, master better work skills, develop a better work style, and pursue higher work performance , Self-transcendence, to complete and complete every job and every little thing, and continuously improve the management level and technical capabilities of the enterprise, so as to create breakthrough products and services to provide users with the most in line with user needs and high The ultimate experience expected by users

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